Minimal adversarial perturbations added to inputs have been shown to be effective at fooling deep neural networks. In this paper, we introduce several innovations that make white-box targeted attacks follow the intuition of the attacker’s goal: to trick the model to assign a higher probability to the target class than to any other, while staying within a specified distance from the original input. First, we propose a new loss function that explicitly captures the goal of targeted attacks, in particular, by using the logits of all classes instead of just a subset, as is common. We show that Auto-PGD with this loss function finds more adversarial examples than it does with other commonly used loss functions. Second, we propose a new attack method that uses a further developed version of our loss function capturing both the misclassification objective and the $L_∞$ distance limit 𝝴. This new attack method is relatively 1.5–4.2% more successful on the CIFAR10 dataset and relatively 8.2–14.9% more successful on the ImageNet dataset, than the next best state-of-the-art attack. We confirm using statistical tests that our attack outperforms state-of-the-art attacks on different datasets and values of 𝝴 and against different defenses.